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| Essentials of Services Marketing: Concepts, Strategies and Cases (Dryden Press Series in Finance) | 
 enlarge | Authors: K. Douglas Hoffman, John E.g. Bateson
Publisher: South-Western College Pub
Category: Book
List Price: $195.95
Buy Used: $0.94
You Save: $195.01 (100%)
New (14) Used (29) from $0.94
Sales Rank: 1189868
Media: Hardcover
Edition: 2nd
Number Of Items: 1
Pages: 528
Shipping Weight (lbs): 2.5
Dimensions (in): 9.3 x 7.5 x 1
ISBN: 0030288924
Dewey Decimal Number: 380
EAN: 9780030288920
ASIN: 0030288924
Publication Date: June 29, 2001
Availability: Usually ships in 1-2 business days
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Product Description
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
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