Authors: K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin
Publisher: South-Western College Pub
Category: Book

List Price: ~~$154.95~~
Buy Used: $3.69
You Save: $151.26 (98%)

New (13) Used (40) from $3.69

Sales Rank: 464868

Media: Hardcover
Edition: 3
Number Of Items: 1
Pages: 640
Shipping Weight (lbs): 3.3
Dimensions (in): 11 x 8.6 x 1

ISBN: 0324200447
Dewey Decimal Number: 658.8
EAN: 9780324200447
ASIN: 0324200447

Publication Date: January 5, 2004
Availability: Usually ships in 1-2 business days
Condition: In great shape, may have light wear.

Also Available In:

•	Hardcover - Marketing Principles and Best Practices
•	Paperback - Ise Marketing Principles and Best Practice
•	Hardcover - Marketing Principles and Best Practices

Similar Items:

•	Marketing Concepts and Strategies
•	Marketing: Principles and Perspectives, 4/e (Paperback) (Mcgraw-Hill/Irwin Series in Marketing)
•	Marketing W/Student CD-ROM and PowerWeb
•	Marketing Management (12th Edition) (Marketing Management)
•	Basic Marketing w/ Student CD, PowerWeb, & Apps Manual [2004-05] (Student Package #1)

Editorial Reviews:

Product Description
Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.

Visit our Pictures of Scotland