| Advantage Books: Marketing Principles and Best Practices (with InfoTrac ) (Advantage Series) |
 enlarge | Author: K. Douglas Hoffman
Publisher: South-Western College Pub
Category: Book
List Price: $86.95
Buy Used: $4.31
You Save: $82.64 (95%)
New (18) Used (40) from $4.31
Sales Rank: 345854
Media: Paperback
Edition: 3
Number Of Items: 1
Pages: 640
Shipping Weight (lbs): 40
Dimensions (in): 17.8 x 11.7 x 6.5
ISBN: 0324305729
Dewey Decimal Number: 658.8
EAN: 9780324305722
ASIN: 0324305729
Publication Date: January 27, 2005
Availability: Usually ships in 1-2 business days
Condition: Wear to cover and corners, some staining. Ships Within 24 Hours - Satisfaction Guaranteed!
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Product Description
Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation.
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