Authors: K. Douglas Hoffman, John E.g. Bateson
Publisher: South-Western College Pub
Category: Book

List Price: ~~$205.95~~
Buy Used: $105.33
You Save: $100.62 (49%)

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Sales Rank: 45387

Media: Hardcover
Edition: 3
Number Of Items: 1
Pages: 608
Shipping Weight (lbs): 2.4
Dimensions (in): 9.4 x 7.4 x 1.1

ISBN: 0324319967
Dewey Decimal Number: 658.8
EAN: 9780324319965
ASIN: 0324319967

Publication Date: December 16, 2005
Availability: Usually ships in 1-2 business days
Condition: 3rd Edition. 2005 Hardcover. Orders usually ship on or before next business day. May have highlighting. We send best copy available.

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Product Description
Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.

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